Learning Express Toys

We are proud to offer the very best in educational toys as well as outstanding customer service.Overview
Learning Express Toys, founded in 1987, is a franchised retail toy store concept focused on quality and educational toys and gifts for children of all ages. With more than 110 franchised stores in 27 states, Learning Express Toys is the largest and most established specialty toy franchise business in America.

Additionals
New Learning Express franchisees typically have no retail management or business ownership experience, but our comprehensive Training & Support Program helps you open your Learning Express franchise efficiently and effectively. The Program starts well before you attend Home Office Training and months before we spend the three to four weeks in your store training you and your team.

Why Our Franchise?
Store Opening Support
Using sophisticated demographic tools and years of experience, we will work with you to identify a great retail location and to negotiate a lease on your behalf. We'll also take care of all the details so that that your new store boasts the Learning Express aesthetic. We provide all the build-out specifications, design your store layout, and assemble your fixture schedule so that all you need to do is place the order. We will also place your initial inventory order on your behalf to ensure that you have the most up-to-date product selection.

Ongoing Support
Your Grand Opening is an exhilarating experience, but there is more to do to grow your business, and we are with you all the way.

We offer ongoing training and support that's designed to help take your business to the next level. Additional first-year classroom training, webinars, phone calls, and visits from in-field support experts will give you the knowledge and confidence to grow your business.

Marketing
An exciting marketing program is key to retail sales growth. Our in-house graphics department not only designs all of the materials for your Grand Opening, they produce ads, banners, email graphics, postcards, and catalogs that are available on our Intranet. On request, they also provide customized materials for your local needs. Social media is very important in today's retail environment, so we train you to provide effective, engaging content for your customers.

Buying & Inventory Management
The perfect product mix is important at Grand Opening to wow customers but it also needs to remain fresh, unique, and up to date to keep them coming back. Our buyers work full-time sourcing new product, negotiating vendor terms, and monitoring market trends to make sure the right products with the best terms in the industry are included in our buying program.

The Learning Express Intranet
Our robust Intranet provides franchisees with the data and analysis tools to optimally manage their business and determine which products and marketing investments contribute most to the bottom line. Your Support Team collects and analyzes data from across the nation in order to give you pertinent and timely advice based on facts.