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5 Ways to Research Franchise Businesses

All USA Franchises March 21, 2019
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Women Thinking on Owning a Franchise
Owning a franchise is a great way for many Americans to grab a piece of the American Dream. A franchise can be your key to success. Imagine owning your own business, having the opportunity to get in on a brand that is already recognized, and being able to live the kind of life you've always wanted to live. A franchise can be your chance to get out from under someone else's thumb and dictate the terms of your own future. One pitfall to this whole plan, however, is what can happen if you jump into a franchise without taking the time to find out if the franchise you are about to buy into is worth the risk.

Risk? Well, yes, there is always a risk. The good news, however, is that you can minimize your chance for risk by taking the time to thoroughly research any franchise business opportunity before you invest your time, your money, and your future in it. Here are 5 ways to research franchise businesses to minimize the risk and maximize your potential for success.

People Researching Through Internet and Consultants

1. Scope out the Location

Where will the franchise be located? Spend some time talking to other business owners in the area to see if you can get any information about how business is, especially if there are businesses similar to the franchise you'll be opening. A franchisor is going to tell you that the area where the franchise is located is a prime spot for the business and that it is going to be successful. Most franchisors are not going to tell you the location is not a good one for business. Now, keep in mind, a franchisor wants you to be successful, so they will have made efforts to ensure the location of your franchise is a good one. It doesn't hurt to get additional information from local business owners.

2. Talk to the Franchisor

This is obvious, but spend a lot of time talking to the franchisor before you make any investment. Compile a list of specific questions and ask them. Don't move on until you have answers you're satisfied with, and don't be afraid to ask for documentation to back up claims.

3. The Internet is Your Friend

In today's world, we have a wealth of information at our fingertips. The Internet is full of information. That's why it's so important a company keeps a good name. It doesn't take long for word to get around on the Internet, so if the franchise you're considering has a bad reputation, there will be plenty of people talking about it online. One important thing to remember, however, is to take into account the source of the information. Weigh it for validity and to make sure there is ample evidence to back up any negatives said about the franchise. It's just as easy for a disgruntled employee or a franchisee who couldn't operate a business to say negatives that aren't true.

4. Talk to Other Franchisees

Get on the phone or use the Internet to contact others who are operating the same franchise you want to purchase. Take a sample from different states and ask questions about the franchise. Find out how much support the franchisor gives their franchisees, how successful the franchise is, and whether others who have purchased the franchise would recommend it. Frustrated franchisees are very likely going to be more than happy to let you know where a franchise falls short. Happy franchisees will likely encourage you.

5. Talk to Customers

Talk to a franchise's customers. These could be your customers. Ask them what they like about the franchise and what they don't like. It's important to know you want to purchase a franchise that people will be using. It doesn't matter if you are purchasing a restaurant franchise, a healthcare franchise, a cleaning franchise, or an entertainment franchise, the customers are what matter. Find out who your potential customers are, consider how they feel about the franchise you want to purchase, and take their words seriously.


Bonus # 1

Always check with the Better Business Bureau (BBB). Sometimes this is a fast and easy way to get the job done. A lot of complaints with the BBB is a red flag. Of course, just because there are no complaints, that doesn't mean a franchise is on the level, but a bunch of complaints will surely mean you need to further investigate.

Bonus #2

Start Your Search for the perfect franchise opportunity at All USA Franchises if you're ready to make your drams happen. While you're there, check out some of our All USA Franchises blogs for more information and great advice on finding great franchise opportunities.

Internet Franchise Research
All USA Franchises is the best source for franchise business opportunities anywhere. All USA Franchises is a franchise database with one goal, to bring together entrepreneurs, investors, and franchisors in one convenient location. At All USA Franchises, our mission to list all of the 3000 plus franchises in the United States, giving you the widest selection of franchise opportunities anywhere. Franchisors can list their franchises, and since we don't charge for those listings, those looking to buy a franchise can rest assured they are seeing all of the available franchise opportunities, not just those that have paid for prime listings. That's right. Many franchise directories show you only franchises that pay for premium views. We don't do it that way at All USA Franchises. We want you to have all of the latest information, not just some of it.

At All USA Franchises, you can search by industry or search franchises by investment, which means you can narrow down your search to only the franchise opportunities that fit your specific needs and your resources. That's what makes All USA Franchises the number one franchise directory.


Whether you're looking for an automotive franchise, a home-based franchise, a health and wellness franchise, or an education franchise, you'll find the absolute BEST business franchise listings at All USA Franchises. There's no better way to start looking for your future than to browse the franchise opportunities at All USA Franchises. Browse our website, do a little research here, then browse the opportunities at All USA Franchises to find the franchise that fits your criteria. It's always FREE and always available. Start your search via the "start your search" button today.

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