Apricot Lane Boutique

The "Unique Boutique" Experience.
Overview
Apricot Lane retail boutiques are supported by their franchisor, Country Visions, Inc. A unique partnership of Ken Petersen, Tom Brady and Scott Jacobs who opened their first retail gift store in August 1991 in Vacaville, California.

Their operation was an instant success. In less than two years, the business partners opened a second and third store. Soon after, their plans to franchise the concept were born.

Additionals
Apricot Lane has made a big impression worldwide, with our stores in high traffic areas in shopping areas, tourist destinations, and city centers. Our unique approach to fast fashion means that customers have the hottest, of-the-moment styles at their fingertips without worrying about seeing the same style all over town. Apricot Lane Boutique franchises enjoy the loyal business of women of all ages and style preferences.

The added strength of any good franchise system comes from their franchisees. Some of our best ideas and solutions have been initiated by our franchisees. We truly are stronger when we work together.that's the power of franchising.

Why Our Franchise?
One of the biggest advantages of investing in an Apricot Lane franchise is our extensive training and support network. We have been in training boutique franchise owners for 25 years, which has helped us develop resources that empower you to operate your business and utilize your skillset. As the owner, you will always have the opportunity to learn from our experienced training teams and our other franchise owners, all of whom are invested in your success. You're never alone when you join the Apricot Lane franchise family.

Learn the Ropes
Put simply, Apricot Lane does not take training lightly. We want each and every franchisee to know exactly what is expected of her and how to make it happen. Our training starts with in-home readings that you will complete online. Next, you will visit our headquarters in Sacramento Valley, where you will learn in a classroom setting with other future franchisees. Then, we complete on-site training as you build out your store, hire employees, and open to the public.

We firmly believe that we never stop learning, which is why we offer 120 day post-opening support as well as ongoing learning seminars and materials for the life of your business.

Advertise and Market Your Franchise
With our ongoing support, you will have everything you need for an effective marketing campaign. Good marketing starts from the beginning, so we start by finding the ideal location for your boutique franchise, bringing in gorgeous merchandise that your customers will love, and showing you techniques to display pieces to optimally show them off.

In addition, we have in-house marketing resources, the top technology, and ongoing support from our home office to keep your business running smoothly. With our support, you will never have a question unanswered or a concern unaddressed.