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ID: 1217
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This is more than a place to get a haircut; It's An Experience.
Overview
In 2001, a good haircut was expensive and an affordable one was bad. Leo, our founder, was determined to change that and achieve one of his life goals in the process - become the boss he always wish he had.
At Bishops, we embrace individuality. Our customers are proud of who they are and energized to explore who they can be. From the rainbow haired festival goer to the clean cut executive, we deliver confidence without pretension or exclusivity.
Additionals
Our brand is about cultivating personal authenticity and that starts with our staff. Our stylists are a team of artists working together to make people look good. We don't make them wear cheesy uniforms or cover up their tattoos. Allowing our staff to be themselves creates high retention, loyal customers, and enthusiastic referrals.
Our franchise model delivers high quality haircare, in a modern retail space, at affordable prices. An a-la-carte menu of cuts, color, styling, and grooming options gives customers full control over their experience. They can walk-in anytime or check-in online at the start of each day. In select cities, they even get a free beer while they wait.
Why Our Franchise?
Bishops dominates whitespace in a recession resistant, $42 billion industry, with no signs of slowing down. We bring the same brand building, design thinking, lifestyle marketing mentality to the haircare industry that other verticals have seen immense success in. If our competitors are The Gap, we're Urban Outfitters.
We provide complete franchise fulfillment including real estate positioning, construction management, in-depth training, and dedicated ongoing support. Our shops are fast to open with minimal build outs and predictable growth. Every Bishops location is overseen by a manager and unlike other verticals, our employees are the revenue source.
For both go-to-market and in-market stages, we apply an omni-channel, integrated marketing approach that's designed to adapt to a myriad of DMAs. This includes digital, traditional, and grassroots communication. Our objective is getting butts in seats and telling the Bishops story.
