Primrose School

Active Minds, Healthy Bodies and Happy Hearts®
Overview
Primrose Schools® is a national system of accredited private preschools that provides a premier early education and child care experience for children and families. Our Franchise Owners, Leadership Teams and School Staff partner with parents to help build the right foundation for future learning.

You can be sure that our purposeful curriculum for infant care and early education has passed through many levels of scrutiny from our expert education panel and esteemed advisory board. Our focus is always on what will best serve the needs of Primrose children and families with an eye on innovation and advocacy for quality early education for all children.

Additionals
Demand for high-quality, early education and care has never been higher in the United States. A 2010 McKinsey report on education reform shows that early education does more for a child's chance for success in school and in life than at any other time in their development.

The latest research shows that a newborn's brain is only about one-quarter the size of an adult's. It grows to approximately 80 percent of its adult size by three years of age and 90 percent by age five.

As more and more parents value this critical time in a child's development, Primrose Schools®, as The Leader in Early Education and Care®, is ideally positioned to address the growing need for excellent, innovative care and early childhood education nationwide.

Why Our Franchise?
We build our schools with a strong structural support system.

Our level of integrated marketing, training and support helps you build the strongest foundation possible. In addition to curriculum and operational support we supply an innovative, first-class marketing program including:

• A new school opening plan
• A pre-opening marketing plan
• Prospect-to-parent, parent-to-partner sales processes and training
• Individual school web pages
• Local community marketing support materials (advertising, email and direct mail templates)
• Marketing kits to support school events
• School listings on geographically- appropriate landing pages
• Advertising placed by our marketing support team
• Online advertising support
• Automated CRM system for tracking, measuring and continually improving prospect-to-parent sales processes for enrollment

A proven model, trusted for more than 36 years.