With Concrete Craft, your options to customize with color, design, and finishes are virtually limitless.
Concrete Craft, formerly known as All American Decorative Concrete, was founded in 2006 by two passionate entrepreneurs named John Kostro and Dan Lightner.
The vision was to create the first national decorative concrete franchise that makes the customer a top priority by delivering one-of-a-kind products at the fairest price. Concrete Craft specializes in stamped concrete, stained concrete and decorative concrete overlay services for both residential and commercial properties.
Most decorative concrete companies, usually mom-and-pop operators, specialize in only one process: either stamped, stained, or decorative. Concrete Craft has mastered all three, providing a unique competitive advantage for our Franchise Owners. We have also created proprietary product blends that are the envy of the industry.
Why Our Franchise? Start strong, stay strong with our marketing power behind you.
Marketing is the difference between a successful business and one that limps along. Concrete Craft's main goal is to provide a simple yet effective business model and marketing plan that helps franchisees achieve financial goals. Our commitment to advertising and marketing support is an unwavering franchising advantage.
We also provide Franchise Owners all the tools necessary to aggressively market in their territories:
Our Concrete Craft website was created with the latest search engine optimization (SEO) techniques to keep visibility high in local markets. It features a local microsite that allows you to personalize content, feature your projects, and customer testimonials. The site is also home to a robust blog to engage your customers and improve optimization.
An online gallery you can use as a sales tool with potential customers. This gallery is jam-packed with high-quality (before, during, and after) photographs of past projectsódetailing each of our unique services.
Social media visibility through a variety of platforms: Facebook, Pinterest, and Houzz.
A comprehensive capabilities brochure to leave with potential customers or distribute at trade shows.
Get training and support from the best in the business.
Once you join the Concrete Craft franchise family, you and your installer will attend two weeks of training at our headquarters in Atlanta, Georgia. When you graduate, you'll have learned proprietary application techniques in all three profit centersódecorative concrete, stamped concrete, and stained concrete. You'll also have been trained on our customized management software, StarPortal, and our proven marketing programs.
Your training also includes up to two weeks in the field where you'll work on real jobs, side by side with the finest installers and trainers in the industry.
Besides the initial training and continuing education webinars, we hold an annual Franchise Owner meeting. This fun, interactive gathering is a great opportunity to visit with other Franchise Owners, to learn about the latest in research and development, and to share best practices from the field.