BGR Burgers Grilled Right is more than a meal. We are perfecting the art of grilling.
'BGR' is the core of our brand name 'BGR the Burger Joint®', a brand we have operated since 2008. As we introduce our new Brand Positioning, 'BGR' remains as the core of our new brand name: 'BGR – Burgers Grilled Right®'. 'Grilled Right' is an essential part of our core positioning – as our burgers –and our Masterpieces and Signature Specialties – are grilled on an open flame, and cooked to order and to temperature.
As a franchisee, you're more than just an operator — you're a key stakeholder in building our brand and an influencer in the ongoing development of the BGR. Simply put, we're interested in creating the kind of franchise model that we would invest in — which we have, many times over. We're not interested in selling franchises just to sell franchises. We're looking to form partnerships with individuals who embrace our model and are enthusiastic about having a hand in shaping it.
Why Our Franchise? Simple Operations
Chef-driven, without the chef. We know the fast casual segment. If your food doesn't blow people away, you're never going to get off the ground. You can't be satisfied with being a "better burger." You have to be the best . That's why we work with chefs who develop our award-winning burgers in test kitchens. And the best part is all of this happens outside of your restaurant, meaning you're working with proven recipes that will inspire and tantalize customers.
We've created a model that delivers consistently delicious burgers and grilled food because we've taken care of all the hard work. We source our ingredients, including produce and seafood, from the freshest sources available, ensuring you're working with only the best of the best. We can achieve this level of quality because our vendor relationships have enabled us to create a supply chain.
A Small Footprint
Conventional wisdom in the restaurant segment used to be that 'bigger is better' – that the larger your footprint, the more people you can serve and the greater the profits. The fact of the matter is this – a larger-box restaurant will ultimately be a drain on your operating expenses due to higher: occupancy costs, payroll, energy/utilities. In our experience, we have found that the sweet spot is a small-box format, where you have lower investment costs to deal with and better real estate options.
A Quality Lifestyle
If you're from a restaurant background, you'll be completely at home with our operations—but also completely thrilled with the simplicity of it all. So, even if you're an existing franchisee or business owner who's never stepped foot in a kitchen, you'll hit the ground running taking advantage of a system that works.