TheHomeMag® was founded in July 2002 as a single magazine location in southwest Florida with a simple purpose to drive local business to local home improvement businesses through a high-end direct mail magazine.
Today, we are a collection of corporately and franchise-owned Publishers with the same common core purpose: to connect reputable local home improvement companies with the top single-family owner-occupied homes in every market we publish by designing client-specific brand-to-action advertising.
At present, there are nearly fifty TheHomeMag® magazine publications in production in 23 states. In addition to our core magazine, many also produce a broad sampling of accessory products like HomeIMPROVED®, extended Bookmarks, DML Cards, and other off-page Inserts. Our Publishers collectively serve over 5,000 print advertising clients each month plus many more web clients nationwide.
With nearly 130 million magazines and accessory products mailing to the top single-family homeowners each year generating some 2 million client-calls annually, our focus remains unchanged from those early days: to create the best top calls for every client from buying homeowners every month with a common effort that pushes us to strive toward creating Raving Fans in our clients, our audience, and each other.
Becoming number one did not drive our efforts. However, these efforts and our results have made us America's #1 Home Improvement Magazine®.
Why Our Franchise?
As of early 2016, the home improvement sector is forecasted for an extended 6+ year period of solid growth and prosperity. Better advertising is more important than ever in connecting homeowners to local service and product providers. TheHomeMag® cuts through the clutter and goes directly into the hands of buying customers for all of our clients every month.
Our reason for success is simple - the right message to the right audience wrapped in a beautiful magazine delivered timely and accurately creates calls, trust, and repeat clients. For over 13 years, the formula for creating those ads, selecting that audience, and gaining more clients remains the core competencies of TheHomeMag® community of magazines.
TheHomeMag® is once again expanding toward publishing in more than 80 US markets with the target of mailing a combined 130 million magazines annually, making us the clear #1 Home Improvement magazine in America today – and for years to come.
Once you've made the decision to join our system, speed is of the essence. The ideal time of year to launch your first Issue is from March to September, and we know this from thirteen years of opening magazines. Once the documents are fully executed, training is close-by, and then your ten to twelve week selling period happens, and then you go to press on your inaugural magazine. Commonly, it takes no more than five months to go from Decision to Print.
All franchisees, other than those that are launching additional locations, will actively participate in a three day* Magazine Training Course held in our Corporate Office. We encourage our franchisees to bring their entire team, including sales people, designer, and office manager. After that, it is incumbent upon you to continue to learn and utilize THM University, our private site for learning, materials, and new products and programs for our nationwide system of TheHomeMag.