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Regardless of the type of business, investing in advertising means investing in your success. This holds true whether you start a business from scratch or you buy a franchise. The benefit of buying a franchise is that you aren't alone when it comes to paying for advertising.
Marketing is one of the essential ways to make your franchise a success. Many franchisors provide marketing at least on a national level for their franchises, but this isn't enough.
As a franchise owner, you can benefit from the advertising efforts of the franchisor. While the advertising done by the franchisor is one of the advantages of owning a franchise, it doesn't mean you don't need to have a successful marketing plan of your own.
