Recognized by "Nation's Restaurant News" as a Hot Concept winner, Maui Tacos® is "A Vacation You Can Eat™". Maui Tacos combines a cool, hip and laid back dining experience, with exceptional food and the spirit of aloha. When you visit a Maui Tacos, you land on an island paradise where you'll find a fusion of fresh Mexican foods paired with the exotic tastes of Hawaii.
Hawaiian BBQ pork burritos, fresh fish tacos, chicken enchiladas, mango salads, pineapple salsa and coconut flan are just a taste of the itinerary. Where permitted, Maui Tacos also offers beer, wine and liquor including unique specialty drinks.
Internationally acclaimed celebrity chef and restaurateur Mark Ellman opened the first Maui Tacos 23 years ago on the Island of Maui in 1993.
The store opened with rave reviews worldwide and was followed by several more locations opening across the Pacific. Thanks to our trademark salsas and award winning chef-driven menu, Maui Tacos and has risen to celebrity status. Featured on Food Network shows shows like Emeril Lagasse's and being ranked as one of the top 20 tacos in the United States by ZAGAT has helped MAUI TACOS create a huge buzz and massive following across the globe.
To our franchisees, our chef-driven Maui-Mex Menu and fun Island-Style culture represent a marketable competitive advantage with an opportunity to distinguish our Fast Casual restaurants from fast food and mom-and-pop Mexican restaurants. We offer single and multi-unit franchise opportunities are available in Hawaii and select mainland States in the U.S.
Why Our Franchise? World-Class KōKua & Support
Kōkua means to help, assist and support. At MAUI TACOS® we believe in and promote a culture of support. With MAUI TACOS® you are in business for yourself but not buy your self. When you join the MAUI TACOS® family, you have the support and assistance of industry specialist with extensive expertise in the franchise and restaurant industries.
MAUI TACOS® offers prototypical layouts, designs and plans that can be tailored to your site. We have built relationships with architects and contractors across the country and we have negotiated the costs in order to reduce your investment. If you have your own infrastructure, you may use your own architect and contractor (after our approval) for the construction of your restaurant. We will assist you in this process.
We offer a comprehensive training program consisting of both classroom and hands-on training in an operating MAUI TACOS® restaurant. Our training covers many facets of operating a business such as marketing, accounting, hiring policies and procedures, cash management, customer relations, and other critical business matters. Our Operations, In Store Training, Opening, and Marketing manuals are yours to continue to use and are continually updated with the latest information to assist you.
Shortly before you open your first MAUI TACOS®, we will be at your store and provide one week of support to ensure that you are prepared to open, provide training for your employees, and help make certain that the opening goes smoothly. We will also assist you with a full compliment of unique and customizable marketing programs to generate excitement about your Grand Opening.
Marketing and Advertising
MAUI TACOS® suggests overall marketing, advertising, merchandising, and public relations programs for franchisees, advertising cooperatives and individual locations. Each program is designed to support franchisees in successfully promoting their restaurants.
Ongoing Operational Support
Even with intensive training, questions will arise. We are always available to give you practical advice. We will provide advisory and consulting services as well as make routine visits to your store to assist you in all aspects of your restaurant development, operations and marketing.
We've taken the best flavors of Mexico…and fused them with Aloha