When you walk into a Moe's, you'll notice there's something different. You feel welcomed. Ever since our employees at the first location in Atlanta, GA in the year 2000 shouted "Welcome to Moe's!" that phrase has embodied our entire culture. Everybody is welcome at Moe's.
But who is Moe? Is he some random guy with a magical recipe for killer southwestern food? Nah, although that does sound like a cool dude. Moe's actually stands for Musicians Outlaws and Entertainers, which is why music is more than background noise to us. And we're not just talking about some trendy song or band. We're all about the pioneers. The ones who made more than music; they made memories. Our hand-selected playlist is filled with the amazing artists who left this world too early since these legends changed the musical landscape and continue to inspire guitar slingers, lyrical poets and a new generation of pioneers.
Wondering where the Outlaw comes in to play? Well, we're not corporate, stodgy or pretentious like the others. In fact, we celebrate originality, starting with our guests who can create whatever they're craving with our 20+ fresh ingredients. And this creative spirit carries through everything we do.
Why Our Franchise?
Join Moe's Southwest Grill®. The place that celebrates everyone's true flavor, an untamed spirit, and strong financials. We boast $1,596,558 Average Net Sales for the top quartile of franchise owners.* You'll be proud to add Moe's to your portfolio!
Our passion for fun and flavor make us the go-to brand for those who crave adventurous, authentically Southwest flavors. Moe's Southwest Grill® has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category based on the 2017 Harris Poll EquiTrend® Study, for the second year in a row†, and we have more than 700 restaurants in 40 states with a lot more room to grow. And like the Southwest itself, the future looks bold and bright for our concept. Mexican has now eclipsed Pizza as the 2nd largest category behind burgers and fast casual dining continues to grow at a healthy pace.‡
The potential is huge. The time is right. What are you waiting for?