Established in 1983 by Clifton Chadwick. At the time Cliff was 69 years old and enjoying his retirement when his wife experienced a debilitating stroke. Cliff became her full-time caregiver, a job he cherished, but he was distraught that there was no place to turn for a comprehensive list of services.
It was from the love for his wife and commitment to his community that the Seniors Blue Book was born. It wasn't until fifteen years later in 1997, when Cliff was 83 years old, that Gil & Marion Hersch crossed paths with Cliff and the Seniors Blue Book. With a history in publishing and Gerontology Gil & Marion were very impressed with the publication Cliff had nurtured along and wanted to become a part of it.
In 2009 Gil & Marion went into "semi-retirement" and the majority of the day-to-day operations are now controlled by Oliver. The Seniors Blue Book and SeniorsBlueBook.com has grown from a small 40 page publication serving one market into serving 27 markets throughout the United States.
Our largest guide, South Metro Denver, is now over 300 pages. We print over 2.7 Million Senior Blue Books annually and SeniorsBlueBook.com receives over 500K page views annually. The Hersch family truly appreciates and values the opportunity we have had to work with and help the many communities we serve. We are looking forward to continued growth and providing this incredibly valuable resource to more communities in the future.
Why Our Franchise?
With the senior boom having now resulted in hundreds of franchised and independent senior services filling up every community in America, an important question arrises: Why "compete" against these businesses when you can become their advocate and support them all? With a Seniors Blue Book franchise, you can finally be "relevant" in the industry.
Seniors Blue Book offers entrepreneurs the opportunity to become the heart and soul of their local senior community and profit from a total integration of every conceivable senior-related business. Our convenient and beautiful guide books, some over 300 pages long, are among the most respected in the country and, unlike magazines and newspapers, have a very long shelf life and an over 85% advertiser renewal rate.
Used and cherished by seniors, family members, and industry professionals alike, our guides earn the trust of their readers by providing a thorough and accurate content that is turned back to, time and time again, and provide an ongoing venue of exposure for clients to promote their goods and services to this affluent, health-oriented audience – one for which print media is very much alive and well.