It takes a twisted mind to bake a soft, chewy pretzel with ingredients like sun-dried tomato and pesto or ham and cheese. Then again, Wetzel's Pretzels is a company filled with unconventional thinkers.
Which is why people all over the world go through their day craving crazy concoctions like Jalapeno Cheese Dogs, Strawberry Lemonade and Sinful Cinnamon Pretzels.
You can find Wetzel's in stadiums, airports and tourist locations but our primary locations are in malls. A mall-based business allows our operators a better quality of life – your store is open mall hours, not restaurant hours!
The best things in life are fresh and we bake all our pretzels fresh from scratch every day!
We are looking for franchise owners with an entrepreneurial spirit, a passion for food and a desire to delight guests.
Wetzel's Pretzels is ideal for a new business owner looking for a simple business that is easy to start, easy to run and easy to scale!
We partner closely with our franchisees making this a chance to run your own business with the support and guidance of system that has been perfected over 20 years in franchising.
Successful owners are good communicators, can motivate a team and have some experience in sales, marketing and/or management.
Established business model that has been tested over 20 years.
Strong unit economics enable us to beat the industry averages on Profit Margins and Return on Investment.
You have the opportunity to growth with Wetzel's Pretzels brand. We offer multi-unit discounts, whether you are opening a second store in your mall or completely new locations.
Why Our Franchise?
Support & Partnership
Location, location, location! Pretzels are the #1 mall snack and finding the right mall location is key. Our seasoned real estate team will work with you to identify real estate opportunities.
Build it and they will come! The construction team will help layout and design you a show-stopping store.
Field business managers are committed to providing personal support to help you perfect your product, your operation and your business.
World class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L management.
We combine expertise with a personal touch. While we have 20 years of franchise experience and nearly 300 stores, we still keep a small company feel. We pride ourselves on the personal connections we make with our franchisees.