OPTIONS CORP is dedicated to helping senior adults cope with the expediencies of everyday life. We do that in the comfort and safety of our care recipients' homes. We provide distant or busy families with a break from daily care giving responsibilities, and reassure them that their loved ones are attended to by the team that has the most experience and the widest resources.
The home care market for the elderly continues to grow rapidly with the advent of the baby boomers reaching retirement age. In the United States, there were approximately 41 million individuals in 2010 who are 65 and older, with 6,800 being added to that number each day! By 2030, that number will surpass 70 million at which time one out of five people could be a potential client for a home care franchise. Home care services are offered to an ever-growing market of seniors, making the home care market unaffected by changing economies.
Why Our Franchise?
Backed by a robust business model and a dedicated team of experienced individuals, an Options franchise affords you many unique benefits:
Largest Exclusive Territory: At 300,000 to 400,000 population base, the territory we offer you exceeds size of that offered by all our competitors. Furthermore, you may offer services outside of your territory as long as there are no Options operations in that area. Your territory is protected from other Options operations.
Special Incentives: Options will provide you with $1,000/month for the first 3 months of your operation (a total of $3,000) to assist you with your start-up.
Business Training: An Intensive week-long training program at our Corporate office allows you to meet our dedicated team and equips you with the toolkit for success.
Ongoing Training and Support: We stand behind you and provide ongoing support through phone and e-mail consultations with our staff at Corporate Headquarters. We also have three annual conferences which allow you to network with other branch managers and care coordinators and share expertise and experience.
IT Support and Training: Our IT administrator will help you set up all software requirements and introduce you to our unique customizable database application which allows you to effectively manage and track referrals, care providers and care recipients. Training is provided as needed for you and your staff.
Marketing Program and Materials: We share our tried-and-true marketing program and materials with you including print newspaper and magazine advertisement, marketing circulars, as well as professionally-designed and ready-to-order promotional materials and business stationery made available to you at cost. We also introduce you to our unique rewards programs for referral institutions, social workers, discharge planners and care providers which will help you grow your business and generate loyalty and referrals.
Manuals, Forms and Agreements: A comprehensive "How-to" Manual, Policy and Procedures Manual, an Original Forms binder and elaborate Training Manuals are at your disposal. Service agreements for client waivers of different types and employment agreements for employee no-compete clauses are also made available to you.