The idea of Bellies to Babies began back in 2006 when the founder was pregnant with her first son. She didn't want to spend a fortune on clothes she was only going to wear for a short time, but at the same time, still wanted to look nice.
She tried out second hand stores and was disappointed to find little to choose from. Nobody seemed to know why there were so many children's second hand stores, but no maternity. After only a couple of months of selling out of a garage, the doors to the official Bellies to Babies opened in November, 2008 in Richfield, MN.
Owning a Bellies to Babies is a great opportunity to jump into a growing industry and company
while making a positive impact in your community. Our concept is simple, offer a unique experience forthe expectant mama where she can save up to 80% off her maternity clothing and sell them back after her pregnancy.
Why Our Franchise? Support and turn key
As an owner, you are never alone. Our franchise specialists are very hands on and walk you through everything from marketing to setting up your utilities. Day 1 you are provided with an Owner's Operation guide that gives you an overview of our entire business and provides a step by step model to open your store in a reasonable amount of time with everything ready to go. If at any time you have any questions or are not sure of something, your assigned franchise specialist is available 24/7, yep, that is not a joke!
Branding and marketing
Our marketing is a driving force in our success and what gives us the edge on this ever changing market. When it comes to pregnancy, the rules for marketing drastically change, seeing as your sales cycle is very short. That being said, we have created several programs to bring pregnant mamas into our stores and help spread the word to their friends, using both innovative and grassroots marketing techniques that were developed in house.
Technology and reporting
Not everyone can accurately price hundreds of different maternity brands. The good news? We can! Our easy to use pricing and evaluation guide lets you price consistently throughout your entire store and with our cloud based POS (Point of Sale) and reporting technology, you can access all key reports and check out customers from any device.
Proven Systems and Procsses
We are very process and system driven, so every decision you have to make is not a guess, we have done the research for you and developed a process around everything you can imagine. Not sure how to hire, train, or speak the maternity lingo? We've combined the best practices of our stores into our operations guide for you to thrive from day 1, instead of making the mistakes we did way back.