The first BookATailor stores, which featured Bespoke Custom Made fashion, suits and shirts were simple. What is Bespoke Custom Made Clothing?
It is the production of suits and shirts from scratch by professional tailors, manufacturing and processes which begins by drawing customers measurements on fabric, then precisely cut to customer size and specifications, and completed by the production and manufacturing of the custom clothing.
The store concept caters to a fashionable demographic, with a sense of style that is both expressive and professional. However, BookATailor is not exclusively only for fashion-focused clients. Based on the Bespoke Custom Clothing flexibility men of all sensibilities, demographic and income bracket shop with BookATailor. Clients include men within the fields of advertising, marketing, real estate, entertainment, management, law and more.
BookATailor promotes individualization and creative freedom in its clothing with fabrics and accessories that conjure one's ability to unleash unlimited expression by way of a finely-personalized tailored fashion suit, jacket, pant, overcoat or shirt. By committing to a reasonable cost structure, offering world class customer service and convenient locations in markets around the USA, BookATailor is poised to completely define the men's custom clothing market space.
Why Our Franchise?
Cut out the middle men – The Company has invested in the infrastructure, facilities and people in Southeast Asia to build and create a custom clothing manufacturing company. The organization is now able to control the quality, consistency and pricing of the goods being produced.
BookATailor implemented a retail model that was functional, efficient and without "fluff" or extra overhead which would add costs to the end product and ultimately to the consumer, this is widely apparent in the office model and kiosk concept.
The leadership of the company provided the fashion, style and vision for the organization when it comes to branding, look, feel and interaction with the customer along with a pricing model that was simple, to the point and understandable for the buyer.
Quickly, the company was in a marketing leading position because pricing for custom clothing is so much higher than what BookATailor is able to offer, the organization has grown quickly as locations opened in markets around the United States (California, Beverly Hills, San Francisco, Texas)