Honest-1 is the nation's only ESA compliant, Eco-Friendly Auto Care chain. We offer a full range of automotive service and repairs. Along with providing the best service, Honest-1 wants to ensure our customers are thoroughly educated on the systems and services necessary to keep their vehicles in the best running condition possible.
Honest-1 Auto Care proactively takes extraordinary steps to protect our environment by helping our customers maintain the most efficient and safe vehicles possible. By maintaining a vehicle in good working condition they will experience increases in fuel economy as well as reduced emissions. This can have a positive impact on our environment.
Why Our Franchise?
The total number of vehicles on the road hit a recession low of 248 million in 2011.
The pre-recession high of 252 million should be topped, with an expectation of 261 million vehicles on the road by 2017*. Millions of new vehicles are registered each year, increasing the auto service industry's customer base.
In 2013, 15 million new vehicles were registered, assuring that in just four short years, those vehicles will become prime potential customers. The rising average age of vehicles hit a record high of 11.4 years and over 100,000 miles per car. General automotive repair shops (the category H1 operates in), having weathered the economic downturn, generated an estimated $317.2 billion in 2013 and is expected to reach $363.8 billion by 2017.
The automotive sector is expected to lead the upturn, with sales of $273.4 billion in 2017, followed by the medium and heavy duty market with $90.4 billion in sales.
Across the automotive care industry, 66% of customers are female**. That is certainly true at Honest-1 as well. That's why we've created a service center environment that is clean, comfortable, and appealing to women and families. From beautiful leather couches, large screen TVs, workstations and free WiFi to a secured children's play area, and upscale bathroom décor.