Victory Lane was founded by Derrick and Jane Oxender in 1980 as Pit Stop Quick Lube in Ann Arbor, Michigan. The name was changed to Victory Lane Quick Oil Change when the company began offering franchise sales in 1986.
After over 30 years of successful operation, the Oxender's sold Victory Lane to Justin and Lauren Cialella in July of 2014. At the time of the sale, the Cialella's were the majority franchisees of the corporation, owning and operating 10 locations in the SE Michigan region.
The Victory Lane franchise is licensed nationwide, and currently operates 30 franchise locations in 5 states. As of 2014, Victory Lane is the 23rd largest franchise quick lube in the U.S.*, and the 5th largest retail automotive franchise in Michigan.
Why Our Franchise?
Most people are not aware that VICTORY LANE is a 'NEW' 38-year old franchise company.
That's right! VICTORY LANE is under 'NEW OWNERSHIP'.In the summer of 2014, Justin and Lauren Cialella, VICTORY LANE's largest multi-unit franchisee with 10 units, bought out the original founders and owners of VICTORY LANE.
In the QOC industry, the majority of franchise companies are owned by BIG OIL companies or large corporations. You can guess when they make big decisions, where their allegiance lies. Not many franchisors can say they are owned by a former franchisee.
At VICTORY LANE, we look out for our franchise owners, because we are still in the business as franchise owners (technically they are called company-owned stores). VICTORY LANE operates 19 company-owned locations.
We are a true quick oil change franchise.We keep things simple for our franchise owners and great for our customers. We are experts in QUICK OIL CHANGES and PREVENTATIVE MAINTENANCE. We do the basics like; flushes, fills, replacement parts, and leave the costly and time-consuming repairs for others. Our franchisees love the low stress and low headache business model.
One of the ways VICTORY LANE is building brand awareness and offering their customers premium products, is having a full array of private-label replenishing fluids called VL PERFORMANCE PRODUCTS. Franchisees benefit immensely from this new supply source for simplicity and savings that improves their profit margins.
When it comes to helping our franchisee's with location and space, we offer a lot of options.We explore and analyze multiple building options, modular construction methods, and offer state-of-the-art environmental choices like zip-pit technology. Most of these options save our owners time and money during the start-up phase.
For our 'brand builder' owners that want to develop multiple locations or an area development, we offer a very attractive discounted franchise fee program.