The history of Adam & Eve is nothing short of amazing. Our birth goes back four decades, when a Harvard graduate and Peace Corps veteran name Phil Harvey, along with partner Dr. Timothy Black.
Phil combined his natural business savvy with expertise gained from earning a Master's degree in Public Health Administration from the University of North Carolina. Encouraged by the public's positive response, Phil explored ways to provide American adults with carefully selected material by mail. Thus, the birth of our parent company, Adam & Eve.
The natural progression for the company was to begin to open retail locations throughout the United States. Through franchising, we have been able to provide communities with an upscale specialty boutique that has served discerning couples, women and men for nearly 10 years
Adam & Eve is the leading marketer of sex-positive materials in the United States. Our stores sell only top-quality merchandise and maintain the highest standards in all areas of operations. The Adam & Eve retail stores is the leader in the lingerie and adult boutique market.
We are proud of our franchise owners and the commitment that they have made to offer our customers the widest and finest selections in men's and women's apparel, lingerie, books, games, pleasure products and DVD's. Our owners and employees are committed to providing a shopping experience that exceeds customer expectation. Our Adam & Eve retail stores franchise owners are leaders in their communities and are innovators in our industry.
Why Our Franchise?
As the leader in the adult lingerie and boutique business, our franchise storeowners know how important it is to provide our customers with an exceptional shopping experience. The support begins the day you sign your Franchise Agreements. Our Steps To Success outlines the timeline of getting your store opened.
Our first step is to begin the process of identifying potential retail locations for your Adam & Eve Store. Our advice includes demographic support and information to help in the selection of the ideal location. We will assist you in all aspects of store design, layout, signage, fixturing and merchandising.
Franchise training and education will start with one week of hands on training at our corporate offices in Hillsborough, NC, Training in our state-of-the-art facility will encompasses everything from operations and customer service to inventory management and merchandising.
Just prior to opening your store our Adam & Eve field support personnel will be at your location to make sure store employees are fully trained to ensure that our early customers have an exceptional experience. We will review the Adam & Eve best practices and proven operations programs. Together, we will ensure each store is stocked and merchandised to promote the Adam & Eve brand effectively, maximizing the sales opportunities.
Ongoing support includes but not limited to, weekly calls with franchise support personnel; periodic store visits from franchising support personnel, national meetings, monthly newsletters, marketing initiatives, monthly conference calls, and networking opportunities with other franchisees.
Additional support items include store specific website landing page, the Adam & Eve retail store web site, which is designed for both customer driven opportunities and franchise support through a back end intranet system, Quarterly promotional e-mail blast driving customer traffic to the franchise stores.
Adam & Eve Pictures makes the Adam & Eve contract stars available for on-site appearances in your store at no charge to our operators (operators are responsible for travel expenses to and from the store for the star).
The Adam & Eve Stores training programs & on-going support is the best in the business and our team wants to provide you with the latest in industry innovations and strategic direction.